video | Atelier Transfert

How to APE a book (Guy Kawasaki)

We created a simple video for the launch of Guy Kawasaki’s new book, APE: Author, Publisher, Entrepreneur.

We came up with a recipe-style format to describe the main points of the book, to give people a few things that they can immediately apply to self-publishing.

English360 - Cambridge University Press

The teaching environment literally comes alive in this promotional piece for English360, designed in our watch-and-learn style. An interplay between the real and the animated, the idea was to illustrate to teachers and schools the power and possibilities of English360. Its innovation will revolutionize English language teaching.
Narrated by actor Hugh Probyn. Original soundtrack by Op-music.

Future Shop: Cellshop ad

Featured all across Canada, “Super Cart Adventure” is a concept we developed for Future Shop’s cell phone department. This ad is a shortened version of the popular YouTube video. Our idea was to animate a small shopping cart that sets out to find the right cell phone and plan and discovers the Cellshop where familiar vintage/technology objects bring to mind the options it desires. Thanks to Allen Chen’s team at Future Shop and Olivier at Op-music.

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Future Shop: “Super Cart Adventure” Cellshop video

Here’s a project we did for Future Shop to help promote its Cellshop brand. This was shot mostly in Montreal and utilized tilt-shift photography to make the real locations feel fake and miniaturized. We animated our little cart traveling around town looking for the right cell phone and plan. An awesome 8-bit soundtrack was composed by Op-music who also created the Future Shop rift ringtone at the end.

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