This video documents the making-of the Alcatel-Lucent animation, ‘Simple Ideas Change Everything’. This behind the scenes look shows how it was made.

We wanted to represent the communications players coming together as a sort of Woodstock gathering: The vast open field symbolizes the secure and interoperable environment Alcatel-Lucent is proposing where innovation will prosper. By inviting everyone (developers/web, telecom/mobile, and other communicators) to work together, this vision will revolutionize and facilitate the ability to develop innovative applications.

Interestingly, Woodstock celebrated its 40th anniversary as we were filming this.

Firstly, we had to paint a portrait of where things are currently with communication technology: Everyone being interconnected, yet working in their own corner, and the possibility of doing things better. What better way to demonstrate this than with cans and strings?

The original music is by Op-music.